Kidscreen » Archive » Tab Time expands with a branded app, eBooks and online store

LA-based prodco Kids At Play and actor/author Tabitha Brown are broadening the reach of their YouTube Kids preschool series Tab Time with several new brand extensions.

First up is an app called Tab Time World that features a coloring game, music and video creator tools and an avatar-builder, all inspired by Tab Time’s 2D-animated “Imagination Land” segment. Kids At Play developed the app in partnership with Google Kids Space. 

There’s also an eBook series penned by showrunner Sean Presant, with illustrations from Tab Time animator Michael Scanlon and narration by Brown. Two interactive picture books—Avi to the Rescue and Lenny and the Truck-Driving Dinosaurs—have launched so far, with more to come. 

The eBooks and app will be available for free on Google Kids Space and Google Play for a limited time, before a full release on all eBook platforms and app stores.

Last but not least, the team has also opened an online Tab Time shop offering a range of products including apparel, sippy cups, bedding, backpacks and posters. 

Created by Brown and Kids At Play founder Jason Berger, Tab Time (20 x 22 minutes) launched in 2021 with a greenlight from YouTube Originals. Brown hosts the show and teaches kids lessons about topics like good manners, self-love, animal care and finding “oops-ortunities” in mistakes through a mix of live-action and animated segments. 

The official Tab Time YouTube channel (56,400 subscribers) has generated more than 52 million views to date. And last year, the show won an Emmy Award (Outstanding Host) and a NAACP Image Award (Outstanding Children’s Program).