The Mooknayak Reaches to Millions with Google News Initiative Support

New Delhi: The Mooknayak, a leading news website representing the voices of marginalized communities, has received technical assistance under the Google News Initiative (GNI) program. This support has enabled the website to establish itself among prominent media platforms.

Before the GNI program, the website had relatively low domain rankings. However, significant improvements have been observed since then. Many of our articles now appear at the top of search results, leading to an increase in organic traffic. The publication’s Google Discover traffic has also improved significantly, showing a fourteen fold increase.

Moreover, monthly page views have seen a 170% increase since the start of the program. This surge in traffic indicates the growing relevance and reach of The Mooknayak.

Following the online training provided under the GNI program, the team at portal has implemented GA4, enabling them to better understand the nature of the most-read news stories and make improvements accordingly. Sending newsletters to targeted cities and creating articles on their issues has become easier.

Post the GNI program, The Mooknayak has several new ideas in mind. The team is consistently working on new stories and content. Additionally, they are considering new revenue sources to sustain media operations.

Help Received by The Mooknayak under the GNI

1. GNI Indian Languages Program: The program, distributed in nine languages, includes various components to support and empower publishers. After being selected as a publisher, The Mooknayak’s team received extensive technical training.

In addition, a news application for the website was developed and made available on the Play Store, leading to a continuous increase in readership.

2. GNI Startup Lab: The GNI Startup Lab India program is designed to help digital news organizations enhance their business. It assisted The Mooknayak in developing its revenue model and increasing website revenue.