World Courier Appoints ROAST as Its Full Service Digital Agency and Expand Its Remit

Specialty logistics giant, World Courier, a part of Cencora, have chosen to partner with independent agency, ROAST for their digital services following a competitive pitch and have already expanded their appointment to the wider business.  

World Courier, part of Cencora, will have ROAST carry out services including PPC, Paid Social and SEO. The digital activity is global, with SEO focused on US and UK. The brand approached media and performance agency, ROAST, with the challenge to increase the revenue driven from paid media by improving the structure and strategy of the accounts. The ROAST Organic team are addressing any technical issues with the sites, as well as work on their content strategy. ROAST will also work in partnership with the client to plan a strategic roadmap for their digital marketing.  

James Dawkins, account lead, ROAST, said, “We are proud to announce our latest partnership with World Courier, a leader in the pharmaceutical logistics industry. This collaboration marks a significant milestone for us as we leverage our expertise in paid media and SEO to drive innovative demand generation strategies. Our team is geared up to deliver exceptional results, demonstrating our commitment to excellence in digital marketing.” 

World Courier offer a unified world-class full-service logistics platform. They are trusted by companies globally to transport and store temperature sensitive products. Part of Cencora, a world leading pharmaceutical solutions and service company.  

The appointment is on-going.