36 Beauty Products That’ll Become The MVPs Of Your Routine

Promising review: “This stuff is no joke. I like to use one product for my full face for a quick makeup routine as eyeshadow, blush, and highlight all at once. When I tell you I need exactly two dots for my whole face I couldn’t be more serious! Has a different, more glossy texture than a Rare Beauty blush but the pigment is much stronger. Comes off very dewy and kind of glossy but can be made matte with powder. The only thing I will say is that if you overwork it, there can be small lifted spots which happened to me when I first tried it because I used too much then had to try to blend so much. Already purchased another color. Love E.l.f. makeup!” —oscar Julian zapotitla

Get it from Amazon for $7 (available in nine shades).

Promising review: “I bought this for the first time a few years ago to replace the body lotion I had previously used for years and years. While more expensive, I was willing to try Bum Bum cream based on the previous reviews. And it has not disappointed! Not too thick. Not sticky. And the smell is amazing. I get told many times a week how good I smell.” —Libby Solomon

Get it from Amazon for $22+ (available in three sizes).

Promising review: “I honestly wish I could come on here and say it’s not worth the money… but it is. It’s worth every penny. This body scrub is GOD tier. I don’t think I’ll ever be able to buy another brand again. There is not one thing I can complain about with this product. It smells great, works amazing, packaging is cute, stays fresh, can be used EVERYWHERE. 100000000/10.” —Gianna T

Get it from Amazon for $42.

Promising review: “It had to be said. These things are disgusting, that’s why you should buy them. Squeeze part of your nose skin. Do a bunch of little pustules come out? Yeah, if you put one of these puppies on at night, you wake up, and that is all trapped inside that weird film. I dunno how it works. It’s probably sorcery.” —Jack Sawyer

Get a seven-pack from Amazon for $9.98. 

Amazon, Elizabeth Lilly / BuzzFeed

The formula contains ~cannabis sativa seed oil~, which works to moisturize and hydrate without adding a bunch of weight. 

Mane Club is a California-based small biz that specializes in cruelty-free, vegan haircare products. 

Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok! And check out our Mane Club 10-in-1 spray review for more deetz!

Promising review: “I have A LOT of hair, but it’s super fine, so anything ‘moisturizing’ makes me a grease pit all day. LOL, this stuff is magic! So lightweight, I ALWAYS get compliments when I use it. It makes me feel like I just walked out of a hair commercial. The smell is also divine. Will be my new holy grail.” —Shannon Jaffee

Get it from Amazon for $9.95. 

Promising review: “I’ve used tanning beds for a couple years, I know they’re bad, I just HATE self tanning or spray tans and their results. Therefore, I didn’t think this product would be anything special, but I’m desperate to be tan all the time. I applied it with a mitt, let it sit overnight, and rinsed it off the next morning. AMAZING natural results. NO STREAKS! I also work out frequently, sauna and everything, and it doesn’t melt off or look spotty. 10/10 and will be using all the time. I got the color ‘dark’ and it worked perfectly. But next time, I might get Ultra dark! Love it. Makes me feel confident, I’m never using a tanning bed again.” —Larrisa D.

Get it from Amazon for $38 (available in three shades).

Promising review: “My T-zone produces so much oil that the government would seize it if they found out. I gave up on blotting papers because I had to use so many during the day. I resigned myself to carrying around stolen fast food napkins, so I could blot through the day. I decided to try this powder thinking that if it didn’t work, then I would only have wasted $7.00. Imagine my surprise when this powder revealed itself to be the greatest method of oil absorption known to mankind! This powder is amazing. I dust it on my T-zone before I go out the door and I am good until I leave work. What sorcery is this!? If I am out late, then I only need to reapply once. It smells like a pain relief patch (like Tiger Balm or Icy Hot) but it 100% does the job. The smell doesn’t linger, so it’s no big deal. I have now become so obsessed with this product, that not even a restraining order will keep me from it. This could absorb an oil spill.” —Mel

Get it from Amazon for $7.50+ (available in two styles and in a two-pack).

Promising review: “So I was in a car wreck on the third of June 2024 and in the first picture [above] you can see a lot of the markings that are on my face. I just got this concealer in the mail today and not a moment too soon because I have an important Zoom meeting. You want to talk about coverage!!!! Now purple is a really hard color to cover, but this product did it and I took a picture [above] just to show how well! I am super impressed. Plus, the price point is amazing and it’s just as effective as any high-end product. It went on silky smooth! Thank you E.l.f. cosmetics, you saved me!” —Jessica

Get it from Amazon for $4 (available in five shades).

According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

Promising reviews: “Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on scalp and ends before I wash hair. Scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)” —Claire Blanchard

“I hardly write reviews…but this one deserves to be written about!! My hair was falling out a LOT, and somehow just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week.. just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this… hats off!!” —Dee

Get it from Amazon for $9.06.

It’s from a Korean-owned biz!

Promising review: “I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don’t have dark bags however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It’s $9. Do yourself a favor and buy it.” —Jasmine Deatherage

Get it from Amazon for $9.90+ (available in three styles and in a two-pack).

The color adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: “Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.” —Placeholder

Get it from Amazon for $6 (available in two shades). 

You’ll get one lip plumper and one minty sleeping mask for your lips.

Promising review: “I’ve used a lottttt of different lip plumping products. Currently, I use this one, a $40 one from Lancer, and Lip Injections by Too Faced and honestly, no cap, I prefer this one out of them all. I actually see the biggest difference with this one and it doesn’t feel awful like the Too Faced one. 10/10 would recommend.” —Autumn Nelson

Get it from Amazon for $9.98.

Jordan Grigsby / BuzzFeed

You’ll need 2–3 packs depending on thickness and you’ll get 20 tapes in each. And check ’em out on TikTok!

Okay, so, who’s gonna tell me this isn’t my hair? I am OBSESSED with these tape-in extensions. I *just* got them professionally installed for my birthday last week and they are simply perfection. So so versatile! I’m a clip-in girly but I got these and even though it’s 98 degrees (no Nick Lachey) outside in Maryland, I could not wait for fall to put them in. These are so so freakin’ beautiful, seamless, and it looks like it’s growing out of my scalp. I do recommend that if you have curly hair, get the curly ones for summer! I had mine professionally put in just cuz I didn’t think I could put them in myself but I’m sure it can be done on your own if you’re good at doing hair and watch a few TikTok/YouTube tutorials. I only want to use tape-ins from now on, clip-ins are lovely, but these?! Top tier. I used about two and a half packs for my thick hair which TOTALLY shocked me (I got four packs cuz I thought I’d need more). If you like extensions, I highly suggest trying these out!

Get a pack of 20 tape-in extensions from Irresistible Me for $119.90+ (originally $179; available in 14″–28″ and in two base styles; also available in more colors and a 3a curly texture).

All Cosrx products are dermatologist-tested, cruelty-free, and have no parabens, sulfates, or phthalates.

Corsx is also a Korean skincare brand.

Alright friends, I am here to confirm that the hype surrounding this stuff is SO real. My skin is now ra-di-anttttt! It’s never looked better. My only regret is not taking before and after pics but I broke up with dull skin and welcomed glass skin into my life with this. I also bought this for my cousin for Christmas, she’s obsessed, a friend slept over and I let them use this, they’re now obsessed, it’s definitely worth a try and it feels so ~soothing~ on the skin. If snails didn’t freak me out, I’d kiss one for this magical mucin. 

Promising review: “This is a great product. It’s not sticky and has no smell. It’s my favorite product to use with any other skincare product. Very gentle and helps with acne. Will be a regular in my skincare routine.” —C

Get it from Amazon for $11.98.

Promising reviews: “Better than Starface!!! These stick extremely well and actually pull out and absorb the gunk. Plus, they come with soooooo many.” —chey

“I love these and wish they had them around when I was a teenager! I literally use them as facial decorations in addition to hiding blemishes and, my teenage son has no problem wearing them because they effectively minimize zits!!” —Monica

Get a pack of 240 from Amazon for $8.99 (available in five shapes/colors and in a six-pack).

Promising review: “This lip balm is a great alternative if you do not want to pay a ton of money for the Laneige and Summer Fridays lip balms. It is super moisturizing and left my lips super smooth and soft. One of the best E.l.f. products I have tried and it is a wonderful price. Even though it is pretty small, it lasts a good amount of time. I would definitely recommend.” —Lance Z.

Get it from Amazon for $4 (available in five styles).

This product does not promise to work overnight. Apply this daily 2–3 times a day as long as needed. Be sure to be patient as the healing process takes time!

Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic.

Oh! BTW, I bought this. Last year I got a dermal piercing on my chest and since literally just about every piercing I’ve ever gotten has grown a keloid on it, I should have known my dermal would eventually, too. I got the piercing in February of 2023 and around May I noticed a nasty, stubborn little bump making a guest appearance on my piercing. 🙄 I always try to save my piercings because I really like them, I spent the money, and I went through the pain. I had written about this stuff a few times so the light bulb went off and I immediately bought it. I consistently used it twice a day and it gradually disappeared, literally like magic within a month. Keloids are a serious nightmare and I’m so glad that I found this stuff. I even *accidentally* ripped it out literally last week and immediately grabbed this to prevent a keloid from forming cuz I just knew it’d get infected. To my surprise, no keloid, nada. This stuff always gets rid of keloids for me, it’s such a life saver. You do have to be patient and consistent, this is NOT an overnight miracle but it’s worth it. I also suggest that you continue to use it for like another week or two even after your keloid goes away juuust in case it tries to sneak back into your life. I personally will never be without this.

Get it from Amazon for $12.85+ (also available in multipacks).

Promising review: “I was super skeptical of all these pretty beauty products when they popped up on my FYP, but I figured I’d give a few a try and BOY am I glad that I did. The polish smells amazing, and it’s such a nice little way to indulge in some self care in the morning before work, after a long day, or whenever you need. The texture of the polish is super smooth, and the color is really pretty. I don’t use it every day, but when I use it more often I definitely notice a difference. My skin is softer, boobs are perkier, and honestly the ‘tightening’ and ‘perking’ effect does kind of make them look bigger. They’re certainly looking and feeling their best! Would absolutely buy again. I just ordered my second jar because I was running out!” —Melissa R.

Get it from Truly Beauty for $32 or Amazon for $23.89.

Promising review: “I have permed hair with 3b curls, and this is the best mousse I have found! It does not leave my hair sticky or stiff, it’s very moisturizing, and the foam is a great consistency. The scent is light and pleasant, and this is my new go-to for both freshly washed hair or the day after re-boost. So glad I found this!” —Tonii

Get it from Amazon for $3.98+ (available in a two-pack).

Blume

Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

Check out a TikTok of the Meltdown Acne Oil in action. 

Promising review: “This stuff is AMAZING and MAGIC. I ordered more out of fear of running out. All acne and fade products have dried or broken out my skin further but this stuff clears my skin, makes it glow, and hydrates it. Beyond beyond obsessed. THANK U BLUME! xoxo” —Kaitlin A.

Get it from Blume for $28+ (available in two sizes) or Amazon for $26.49.

Basic Concepts is a small biz that specializes in personal care products.

Promising review: “These tongue cleaners are definitely stainless steel! You can tell how great the quality is just by holding it in your hand. I use this on my tongue, and I’ve noticed an incredible difference. My tongue feels clean, and the gunk is gone. It sort of grips the tongue which helps grab any left over debris. Be sure to use it over the sink as the debris and saliva will definitely slide off your tongue. To clean, simply rinse with warm water and allow it to air dry! I deal with a lot of dry mouth, especially since I use a CPAP machine to sleep at night. This tool is incredible at getting that bad bacteria off the tongue that shows a white cast and also creates sulfur compounds which makes your breath stink!!” —GreyElt

Get it from Amazon for $5.87+ (available in two styles and in multipacks).

Promising review: “I had five awfully painful plantar warts on my foot for about four months. They were all about a 1/4 inch apart on the ball of my foot and I had a massive one under my second toe. It was becoming hard to walk with how painful they were. This was a Hail Mary and it worked phenomenally. The gel coats well right where you apply it. It doesn’t have an awful stench. I applied it every three to four days for a couple of weeks. I noticed the pain was less and less until I didn’t notice any. Last night I was actually able to pull and peel the remains of the dead warts out!! Kinda gross, but kind of cool. Seriously, this product works. If you have annoying warts…this is the answer!!!” —CJ805

Get a kit with the gel and 12 patches from Amazon for $11.53 (available in three styles and in a two-pack).

Promising review: “This is a great product to buy if you are looking for that minimal, glowy skin look. With the hot weather, I’m trying to hold back from putting on makeup and this gives me that subtle glow I have been looking for without feeling heavy on my face in the heat. My skin doesn’t look dull and it leaves me feeling confident without having to put on any other makeup.” —Victoria

Get it from Amazon for $13.24+ (available in six shades and in two-packs).

Joesoef Skin Care is a small biz that specializes in anti-acne skincare products. 

Promising review: “I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren’t blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize.” —Sandy G

Get it from Amazon for $12.99 (available in two scents and in multipacks). 

Read more about how biotin could help with the fullness of hair at Cleveland Clinic. 

Promising review: “I can finally see my baby hairs growing back after a couple of washes! My hair began to fall out last winter from stress/poor diet, and I have seen a DRAMATIC improvement from when I first started using this product a year ago. My diet hasn’t improved much and like everyone else, I am still under a lot of stress, so I can sincerely say this product is the closest thing I’ve found to magic in a bottle. I typically use the shampoo every other day along with the biotin conditioner three times a week. I’ve been buying this shampoo for almost two years now, and I wouldn’t know what to do without it.” —Chelsea

Get it from Amazon for $11.95+ (available in three sizes, three scents, and in a two-pack).

Oh! Anddd reviewers say they use this as a step in their double cleansing routine. What the heck is that, you may ask? Well, double cleansing is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores.

Promising review: “This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby’s bottom and my scarring doesn’t look as deep! The cleanser has a light clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera” —Myshel Cagle

Get it from Amazon for $16.50.

Promising review: “Absolutely love this stuff! It’s the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it’s for curls, but works great on straight hair, too.” —Bunco Queen of the Universe

Get it from Amazon for $6.99.

One/Size is a queer- and Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

Y’alllllllll — wheeeewwww, let me collect my thoughts, I am shooketh. I *finally* got my hands on this a few weeks ago (it’s always sold out!) and all I can say is Patrick Starr is a witch, there’s no convincing me otherwise. Whenever I use this, I can go an entire day and my makeup doesn’t move at all and there’s literally no oil to be found on my face. I have expensive setting sprays I love but by the end of the night, I usually have some shine on my face, which seems like no big deal but as an oily girly, I hate that, I look greasy 🤮. But this stuff is a magical holy grail, no shine formed against me shall prosper. I see why Beyoncé uses this. I kept hearing the hype around this but it is a bit pricey so I kept putting off buying it. This is worth every bit of hype and every single penny. And I’m frugal! I will find a nice, affordable alternative and run with it forever because some big name-brand products do not work for me and I hate spending a lot of $$ for 💩  results. If I recommend any name-brand product, it’d be this. I love this stuff and I will forever eat that price and buy this now. Big fan. 

Get it from Sephora for $17.

Sephora

One/Size is a queer, Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis) and I have spent my entire teen/adult life looking for products that’ll make me matte and KEEP me matte. I’ve tried so many setting powders and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. I’m gagged every time. Just call me a walking IG filter, ‘kay, it’s that good. Patrick, I could kiss you for this freakin’ powder. I’ve tried the translucent, ultra peach, and pink shades and they’re all totally gorgeous, I can’t pick a fave. Not cakey and no flashback! Looks just like my skin!!

Get it from Sephora for $18+ (available in two sizes and seven finishes).

Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It’s recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

Want to know more? Check out our full Lee Beauty Callus Remover write-up!

Promising review: “I have the driest heels and this is the ONLY product that has ever worked. Before I used this, my heels had some pretty deep cracks and now they’re almost baby soft again. BUT please follow the directions…left it on my super-dry thick-callused heels for only three minutes and the calluses were literally melting off! Wonderful product! So glad I don’t have to go soak my feet in those tubs at the nail salon anymore.” —Kiki

Get it from Amazon for $14.99 (available in a two-pack).

Oh! And check out the extra strength version, too! It comes with a foot file and gloves!

Jordan Grigsby / BuzzFeed

Okay so a few months ago, I wanted a new foundation cuz all the high-end ones I love are great but they have their flaws. If it keeps me matte, it oxidizes, if it doesn’t oxidize, I’m oily by the end of the day, and some even oxidize and leave me oily. I went to good ol’ TikTok to see what people with oily skin were using and I found a lot of people who worked at Sephora saying they loved this foundation for oily skin. And since TikTok recommendations haven’t failed me yet, I threw this in the cart. I didn’t have super high expectations but I was excited to try it. I used this then sprayed with my One/Size setting spray and holy crap, I found the miracle combo. I always forget to take pics but the gif above is me at 7 p.m. after having my makeup on literally all day. I did not blot once. For me, that is unheard of. My skin doesn’t get dewy, it gets as oily as a bag of Five Guys fries and it’s so annoying. I’ve never had a foundation work this well and do everything it says it’ll do. This is hands down the absolute best foundation I’ve used for my oily skin and I’ve tried everything from Estée Lauder to Lancôme and this Nars foundation ateeeeeeee and didn’t leave a single crumb. This is now at the top of my list. An oily-skinned person’s dream come true, really.

Get it from Sephora for $42 (available in 33 shades).

Promising review: “I’ve been using this for 19 days now, twice daily. I really love that my skin isn’t dry or tight after cleansing and it doesn’t burn any open acne sores either! I do believe it has helped balance my skin as I have had constant acne for eight years now! My breakouts have lessened and the ones I had when I started using this have been slowly healing and fading. I’ve been using this along with the Some By Mi toner and that has really made the difference! I wish I would’ve known about Korean skincare products earlier! Highly recommend this for any acne sufferers!” —TootTootMcBumberSnazzle

Get it from Amazon for $12.59.

Amazon

Megababe is a woman-owned small biz founded by Katie Sturino, an entrepreneur, body acceptance advocate, and influencer. 

Check out why former BuzzFeed Shopping editor Katy Herman LOVES it: “This stuff is my new holy grail. I’m super prone to razor bumps and ingrown hairs on my bikini line, and I used to use “ingrown-eliminating” wipes that honestly didn’t work super well. I’d pretty much decided I would endure the pain of one wax or sugar session per summer, or try using at-home wax strips, to live my smoothest skin life. But no more!!! I’ve been using this for a couple of months and recently realized, wait…I legit have not had razor burn since I started using this right after shaving/getting out of the shower. It’s magic! I have had maybe two stubborn ingrowns but they weren’t super swollen or painful. Megababe works wonders yet again!!!”

Promising review: “I love everything from Megababe, and this is amazing! Got rid of shaving irritation almost immediately, and the red bumps were gone entirely in under 24 hours.” —Amazon Customer

Get it from Amazon for $11.17.

Promising review: “I never thought I’d see the day that you could use a regular nail polish that wouldn’t chip off within two to three days of applying it. Well, the day has arrived and this nail polish is it! This stuff is amazing — like magic, it doesn’t chip. I have worn mine for up to three weeks with no chips. Plus, it comes off with regular nail polish remover and it doesn’t destroy your natural nails. No more professional manicures for me. With this and their cuticle remover, I’ve got it made! Highly recommend!” —DLM

Get it from Amazon for $20 (available in nine colors).

Promising review: “OMG, the first time I used this I did not have high hopes, it looks and feels basically like water. I was thinking, what a waste of money, but I put it on and tried it anyway because all of the super beautiful TikTokers told me to…….well I got out of bed the next morning and was like who dis??? My face was as smooth as a baby’s butt… yes, I kid you not this stuff is amazing.” —sebrina

Get it from Amazon for $14+ (available in two sizes and in a two-pack).