Digital Products
release date: May 17, 2024by Michael Gutain Small business news0
eBay has announced a new “Resell on eBay” feature designed to make it easier for users to list clothing for resale with just a few clicks. This innovation supports eBay’s efforts to promote circular fashion. circular fashion By simplifying the process for brands and consumers to participate in recommerce.
This new feature will be integrated into Certilogo’s Secure by Design™ digital ID. Users can access this by scanning the connected product’s smart label. Italian outerwear and lifestyle brand Save the Duck is the first to pilot this feature, rolling out connected garments with a new resale button from May. eBay aims to extend this service to other brands using Certilogo Digital ID, and plans to make it a standard feature of its Secure by Design™ technology.
Charis Marquez, Global GM of Fashion at eBay, emphasized the importance of this development:
“Reducing friction and removing barriers for brands and consumers to engage in recommerce is critical to fostering a lasting fashion market. Our new resale capabilities will help brands keep their products out of landfills. It provides a very easy way for consumers to give their items a second life.”
The process is simple. When a user scans the QR code on a product’s smart label, a “Resell on eBay” button appears in the digital brand experience. Clicking this button will start the resale process.
- Scan your digital ID: User scans the QR code on the product’s smart label.
- Authenticate: Users are asked to sign in with their eBay account to verify the authenticity of the item through Certilogo’s AI-based system.
- Pre-populated eBay listings: After verification, eBay listings are pre-populated with information about products from brands.
- Edit and list: Allows users to edit details and officially list items on eBay.
Michele Casucci, CEO and Founder of Certilogo, highlighted this innovation:
“Being able to resell products safely and easily makes circular shopping experiences more accessible to everyone.”
This feature is part of eBay’s continued efforts to improve the selling experience. Last year, eBay launched a customized listing flow for sneakers that was well received by sellers. eBay also introduced an AI-powered listing tool that extracts details from images to make it easier to list items and provide buyers with more information about potential purchases.
Nicolas Bargi, CEO and Founder of Save The Duck, expressed his enthusiasm:
“Finding solutions that help our customers make more circular choices and keep products out of landfills is of paramount importance to us. We are the first brands to use this new eBay and Certilogo technology and This strengthens our commitment to maximum transparency to our community.”
eBay’s acquisition of Certilogo in July 2023 was a strategic move to strengthen the authentication of used goods. Powered by AI, Certilogo’s secure-by-design digital authentication technology provides a digital ID printed on product tags. This technology enables brands and designers to manage the lifecycle of their garments, allowing consumers to verify authenticity and seamlessly access circular services.
Image: Depositphotos
Michael Guta is an assistant editor at Small Business Trends and has been with the team for nine years. He currently manages the East Africa editorial team. Michael brings years of content experience in the digital ecosystem covering a wide range of industries. He holds a Bachelor’s degree in Information and Communication Technology with an emphasis in Technology Management.
Source of this program
“These plugins are amazing!”
“eBay announces new ‘Resell on eBay’ feature designed to make it easy for users to list clothing for resale with just a few clicks…”
Source: Read more
Source link: https://smallbiztrends.com/ebay-delivers-a-new-way-to-encourage-resale-of-products/
