Digital Products
Despite the growing trend toward digital banking, nearly half (47%) of banking customers still prefer traditional methods.
This is according to the 2024 PwC Ghana Banking Survey Report.
On the other hand, 53% of customers now favour digital banking, using phones, laptops, and tablets for their transactions.
The survey indicates that bank mobile apps are the most popular digital channels, with 64% of respondents preferring them, far ahead of USSD (16%) and web/Internet banking (16%).
The survey, which focuses on customer banking experiences, also shows that almost two-thirds (64%) of customers believe that short wait times in branches significantly enhance their banking experience.
Additionally, 60% of surveyed customers prefer to spend ten minutes or less in a branch to complete their transactions.
WhatsApp stands out as the preferred social media platform for customer interactions, with 42% of bank customers using it as their main communication channel.
In comparison, 11.2% of customers prefer Facebook, followed by YouTube (8.1%), LinkedIn (7.7%), and Instagram (6.9%).
Explore the world of impactful news with CitiNewsroom on WhatsApp!
Click on the link to join the Citi Newsroom channel for curated, meaningful stories tailored just for YOU: https://whatsapp.com/channel/0029VaCYzPRAYlUPudDDe53x
No spams, just the stories that truly matter! #StayInformed #CitiNewsroom #CNRDigital
“This is one beautiful plugin.”
“Despite the growing trend toward digital banking, nearly half (47%) of banking customers still prefer traditional methods. This is according to the 2024 PwC Ghana Banking Survey Report. On the…”
Source Link: https://citinewsroom.com/2024/07/nearly-half-of-customers-still-prefer-traditional-banking-report/
#DigitalProducts – BLOGGER – DigitalProducts
