Fabacus partners with Paramount for digital licensed products

Fabacus has announced a new global partnership with Paramount to create a comprehensive, digital product catalogue of all licensed products.

This strategic collaboration will enhance Paramount’s licensing programme by leveraging Fabacus’ cutting-edge technology. The digital catalogue data aims to drive sales growth across Paramount’s extensive range of IP through enhancing brand protection, improving online discoverability and identifying new retail opportunities for licensee partners through retail insights and analytics. In addition, the data will act as a foundation for environmental compliance for emerging EU product related sustainability regulations.

The roll out of the partnership will begin across EMEA markets, with plans to expand the digital innovation globally, streamlining licensing operations across Paramount’s worldwide portfolio.

Jose Castro, Paramount EMEA EVP Licensing Consumer Products & Experiences, said: “Partnering with Fabacus is a significant step forward in the continued success and advancement of our global licensing programme. Through its technology, we can ensure the authenticity of our licensed products, making it easier for consumers to find and purchase authentic Paramount merchandise, as well as provide our licensees with the tools they need to succeed. We are excited to see this collaboration come to life, bringing a myriad of benefits to our brands and our partners worldwide.”

Andrew Xeni, Founder and CEO of Fabacus, added: “It’s brilliant to be joining forces with Paramount and implementing our technology and service. As licensing enters a new era of data requirements and regulation, we look forward to helping Paramount and all client partners achieve their goals, digitising their global licensing operations as well as protecting brand IP and consumers.”