Golden Girl, Supermodel Sasha Merchant dazzles in back-to-back jewellery campaigns for Tanishq, Malabar and Joyalukkas

The Indian fashion and entertainment industry is abuzz with back-to-back endorsements of leading luxury jewellery brands by Sasha Merchant, a name that has emerged as a hot favourite for leading jewellers in India. Born on December 12, 1999, in Mumbai, Sasha Merchant has carved out an indisputable space for herself as a supermodel, producer, and media personality, creating ripples across fashion, content creation, and the entertainment industry.

Sasha Merchant has garnered immense appreciation by being the face of some of the biggest jewellery brands in India. Sasha has endorsed and been the face of back-to-back campaigns for luxury jewellery brands like Tanishq, Malabar, and Joyalukkas, showcasing her versatility and rising appeal in the world of fashion and beauty. These prestigious collaborations so early on in her career have etched her status as one of India’s youngest and most sought-after supermodels.

Sasha Merchant’s impressive roster of endorsements doesn’t stop here, she has also been the face of renowned Indian fashion and beauty brands such as Biba, Santoor, and Kaya, further displaying her widespread dominance of being a top favourite amongst leading brands. On the international front, Sasha Merchant has collaborated with globally recognised brands such as L’Oreal, Sephora, Kenneth Cole, MAC Cosmetics, and Hyundai. These endorsements have not only highlighted her global appeal but have also currently positioned Sasha as a leading fresh face in the world of fashion and advertising.

Her runway presence is equally remarkable, Sasha Merchant has been spotted on the ramp for eminent designers including Vikram Phadnis, Manish Malhotra, Falguni and Shane Peacock, and has graced various fashion weeks including Lakme Fashion Week and India Beach Fashion Week. Sasha Merchant’s striking runway appearances continue to impress audiences and industry insiders alike, making her the current favourite in fashion circuits.