Tag: Brand

04
May
2024

The Art of Brand Engagement: Surviving the Declining Attention Span

Marjoli Lopez, CEO IORI Digital . getty One of the biggest challenges facing businesses today is attracting and retaining the attention of their target audience. With the rise of digital media and the constant bombardment of content, consumers’ attention spans have significantly decreased over the years. As a marketer, it’s essential to adapt your strategies