Tag: Diverse-owned

06
May
2024

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO

Hosted on the IAB’s mainstage, day three of the organization’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ markets. Q&A with IAB CEO David Cohen BBC talks up its U.S. expansion Raptive offers a new way to buy