Tag: NewFronts

by marty swant • May 6, 2024 • ivy liu At last week’s annual IAB Newfronts, major ad-funded platforms were busy announcing a range of new content, ad formats and measurement tools. While major social platforms announced new AI upgrades for users and advertisers, streaming TV startups also announced new ways to use visual AI

Hosted on the IAB’s mainstage, day three of the organization’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ markets. Q&A with IAB CEO David Cohen BBC talks up its U.S. expansion Raptive offers a new way to buy