Tag: Publishers’

04
May
2024

Publishers not ready to change social media strategies as TikTok ban looms

TikTok is prohibited though Looks like it could actually happen sometime next yearpublication executives who are building followers and businesses on the platform aren’t concerned about how this will affect their audience development and monetization strategies centered around short-form, vertical video. Executives at Bustle Digital Group, Gallery Media Group and The Washington Post told Digiday