Anand Ambani-Radhika Merchant wedding: Nita Ambani order Banarasi sarees in bulk

The iconic Banarasi saree from Kashi (Varanasi) is set to be a highlight at the grandiose wedding ceremony of billionaire industrialist Mukesh Ambani’s youngest son Anant Amani with Radhika Merchant.

The Banarasi saree, a hallmark of Banaras, has long been a staple in traditional bridal attire. For the wedding of Mukesh and Nita Ambani’s son Anant to Radhika Merchant, these sarees will be prominently showcased, reflecting their grandeur through their distinctive pink and red hues.

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The intricate weaving of the sarees is expected to captivate global attention, providing a significant platform for the artisans’ craftsmanship.

Recently, Nita Ambani visited Banaras to offer wedding invitations at Baba Vishwanath and to seek blessings through special prayers. During her visit, she adhered to the tradition of purchasing Banarasi sarees for family weddings by placing a special order for these sarees.

She visited both a local saree shop and the home of weaver Vijay Maurya, observing the weaving process and learning about the intricate details of the sarees.

Following this, she made some purchases and later held discussions with weavers at her hotel to finalise designs for the wedding.

The ordered Banarasi sarees have now been completed, though the details of these garments have been kept confidential. It is known that Nita Ambani has ordered numerous Banarasi sarees, with estimates suggesting between 50 and 60 exquisite pieces.

Praveen Agarwal, a sari trader and exporter, told India Today TV that the inclusion of Banarasi sarees in the Ambani wedding will bring global attention to this ancient craft.

“With the inclusion of the Banarasi saree as a geographical indication product and its incorporation into the One District One Product (ODOP) initiative by Uttar Pradesh Chief Minister Yogi Adityanath, this ancient art and its weavers have received a new lease on life. When the Banarasi saree is worn at the Ambani family’s wedding, it will once again be talked about worldwide,” Agarwal said.

The grandeur of the Anant-Radhika wedding has already sparked widespread discussion. The Ambani family’s choice to include Banarasi sarees in the celebration is expected to elevate the international market for this traditional craft.

Amit Shevaramani, owner of Suvidha Sarees, commented that the presence of global industrialists, celebrities, and top figures at the wedding will provide Banarasi sarees and skilled artisans with new opportunities.

“In the wedding of Mukesh Ambani’s son, among industrialists, celebrities, and top figures from various fields from around the world, the Banarasi saree will once again gain new heights and skilled artisans will get work,” Shevaramani said.

Banarasi saree are emblematic of Banaras, with traditional weavers crafting them for generations. Due to their distinctiveness, Banarasi sarees are favoured by celebrities and top industrial families for special occasions. Modern adaptations like Banarasi lehengas and other garments are also highly popular.