Bragg Gaming starts new partnership with Kero Gaming

Bragg Gaming Group has entered into a deal that will see Kero Gaming bring a full suite of sports betting options to its aggregation platform for the first time.

Under the terms of the deal, Kero, a provider of micro betting data feeds, products and services, will integrate its entire suite of products onto the Bragg HUB content aggregation platform.

The Kero platform combines industry-leading in-play betting markets, live chat and live streaming into a single player store, allowing players to watch games, bet and chat seamlessly.

Kero’s micro betting technology is powered by a proprietary recommendation engine that uses proprietary algorithms to offer players personalized and contextually relevant markets.

This creates a casino-style sports betting experience, allowing users to bet on a wide variety of markets at any given time during a match.

The integration of Kero’s sports betting suite onto the Bragg aggregation platform provides a boost to Bragg HUB with the addition of additional sports betting partner providers.

This is also an important part of Bragg’s long-term strategic goal to become a complete solutions provider to the global iGaming and sports betting industry.

Bragg HUB includes the Bragg Remote Game Server (RGS), which features in-house games from several Bragg iGaming studios, as well as third-party exclusive games from several studio partners through the Powered By Bragg program.

Bragg HUB also includes Bragg’s market-leading Fuze™ marketing and promotional tools, which include tools such as automatic bonuses, free bets, odds and profit boosts, cashback, tournaments and other tools for sportsbooks, as well as various tools for iGaming operators.

The tools available to iGaming operators as part of the Fuze™ suite of tools include an AI-powered game recommendation system, flash jackpots, in-game leaderboards, tournaments and quests.

Ivica Jovanovski, Head of Aggregation at Bragg Gaming Group, commented:

We are thrilled to offer our aggregation clients access to Kero’s suite of sports betting products for the first time. We are confident that this agreement will serve as a useful growth tool as we look to expand the sports betting options and platforms available to our clients around the world.

Tomas Devenicek, CEO of Kero Gaming, added:

Kero is focused on improving and delivering innovation to the sports betting community by integrating our cutting-edge technology with our real-time micro markets offering. “Our partnership with Bragg is a significant step forward in allowing us to deliver our exceptional sports betting products globally. It’s great to be driving this agenda forward with Bragg as a partner.