Digital Products
Buzz Bingo has announced it will move its digital operations to Gibraltar, while the operator also revealed it is in advanced talks to buy two UK athletics clubs from Merkur, owned by the Gausserman Group.
Buzz Bingo says the move to Gibraltar will bring several strategic advantages to the business. These include greater proximity to key suppliers and a platform to pursue international opportunities.
Buzz Bingo also said the move supports its omnichannel growth plans. In 2023, the group’s retail revenue increased by 5% year-on-year, and online revenue increased by his 31%.
“Due to growing demand for Buzz Bingo and our outstanding online performance, Buzz Bingo is positioning us for accelerated business growth. This was a key rationale behind our decision to relocate our digital operations to Gibraltar. ” said Dominique Mansour, chief executive officer of Buzz Bingo.
“These are exciting developments for Buzz Bingo as we continue to execute on our omnichannel strategy to become the number one choice for bingo domestically, both online and in retail, and offer international opportunities.”
Buzz Bingo set where you can buy 2x Merkur
Meanwhile, as part of its broader growth plans, Buzz Bingo is in talks to acquire two UK bingo clubs from Merkur.
The clubs in question are located in London and Cricklewood, Northampton. If the deal goes through as expected, both venues will join the Buzz Bingo UK retail complex.
In 2023, the two clubs together welcomed more than 410,000 visitors. Cricklewood is the UK’s largest bingo venue. He also holds the Guinness World Record for the largest single bingo house prize of £100,000 (€116,554/$126,702).
Buzz Bingo says the dual acquisition supports its plans to capture the expected continued growth of bingo in the UK. It says this is being driven by a younger demographic, with the number of people aged 25 to 34 doubling between 2018 and 2023.
“Bingo in the UK is making a comeback,” Mr Mansour said. “Buzz Bingo is one of the UK’s leading online bingo brands and has the largest number of retail stores, so we are well placed to capture this growth.
“The business has undergone a period of stabilization and is now growing steadily. We are delighted to be able to acquire these two leading bingo clubs following a strong year of performance.”
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“While Buzz Bingo has announced that it will move its digital operations to Gibraltar, the operator has also revealed that it is in advanced discussions to acquire two UK athletics clubs from Gibraltar.”
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Source link: https://igamingbusiness.com/strategy/buzz-bingo-relocates-digital-business/
