Contentful Archives – MARKETECH APAC

London – hedgehog lab, a global digital product consultancy, has announced strategic partnerships with the content management platform Contentful and the e-commerce platform SHOPLINE, to support customers in delivering on their digital experience aspirations.

The partnerships are part of hedgehog lab’s ambitious growth strategy, aimed at empowering enterprises to deliver exceptional digital products and services. By integrating hedgehog lab’s expertise in strategy, design, and engineering with Contentful’s cutting-edge content management capabilities and SHOPLINE’s leading commerce tools, these collaborations promise to enhance the digital experience for customers.

Contentful empowers teams to build digital experiences at scale. hedgehog lab’s recognition as a Silver Partner highlights its best-in-class implementations of the platform, encompassing content modeling, Contentful integration, change management, training, ongoing content services, and technology solution consulting.

hedgehog lab has successfully implemented content strategies and Contentful solutions for various clients, including Cynergy Bank. For Cynergy Bank, hedgehog lab developed a comprehensive strategy to enhance the company’s digital experience, featuring a web redesign and an omnichannel content refresh, along with the integration of Contentful.

Meanwhile, hedgehog lab has also chosen to partner with SHOPLINE, an e-commerce platform currently serving over half a million merchants globally. SHOPLINE provides cutting-edge omnichannel solutions across e-commerce, social media, and point-of-sale (POS), enabling rapid scaling of online and offline operations. The platform also offers top-tier technology integrations through partnerships with Meta, Google, and TikTok.

This partnership grants hedgehog lab full access to SHOPLINE’s cutting-edge tools and resources, enabling the development of applications tailored to the unique needs of eCommerce brands.

Daren Fitzgerald, chief commercial officer of hedgehog lab, said, “hedgehog lab has an impressive track record of leveraging partner relationships to create best-in-class solutions for our clients. Achieving Silver Partner status with Contentful is a recognition of our valued partnership and expertise in creating digital experiences that solve business problems and add value to the end customer. This is complemented by our new strategic partnership with SHOPLINE, which significantly strengthens our ability to deliver innovative and agile applications for our ambitious e-commerce clients.”

Meanwhile, Patrick Finn, global VP of alliances and partnerships at Contentful, shared, “Our partners are the innovation engine for many of the world’s leading brands. Partnering with hedgehog lab brings Contentful’s market-leading content platform to brands that are building demanding, cutting-edge digital experiences.”

Also speaking on the partnership, Deepak Anand, general manager for EMEA at SHOPLINE, said, “This is an exciting time for SHOPLINE as we continue our rapid EMEA expansion. hedgehog lab is a company we have admired for some time, and we’re thrilled to announce this partnership. With its established reputation for designing and building captivating digital experiences for top e-commerce brands, hedgehog lab is the perfect partner to help us grow and enhance our ecosystem.”