Digital Consumer Trends | Deloitte Ireland

Welcome to the Digital Consumer Trends (DCT) website, a go-to source for the latest insights into consumer preferences and habits surrounding digital products and services.

Our annual survey, now in its 14th year, is one of the largest of its kind, and this year’s study includes approximately 27,150 participants from 17 countries worldwide, with 1000 participants specifically from Ireland.

Our flagship Digital Consumer Trends survey is designed to cut through the hype and provide a comprehensive understanding of what consumers truly think about digital products and services. With over 1000 Irish participants, we delve into a wide range of topics, including AI, sustainability, the metaverse, streaming, devices, cost-of-living and privacy.’