Digital Innovation Lab: new way to imagine smart cables for 2030

“We want to bring digital culture to Prysmian without shouting about it, in a low-key but pervasive way,” added Brandinali. “Like plankton. We all eat it, but we don’t know that it exists.” The overall goal is to keep Prysmian in a leadership position in an evolving world where in 2030 digital technology will be part of every business, even if it’s a hardware business like Prysmian’s, says Brandinali. 

Robotic process automation, artificial intelligence and augmented reality are tools being examined by Digital Innovation Lab to do more with less.