Godrej Demerger: Taniya Dubash to head brand management for Godrej Industries and Nirika Holkar to head brand management for Godrej Enterprises

Dubash asked.Managing Director, Godrej The industry is Brand Management of Godrej Industries Group (Gig) includes listed companies such as Godrej Industries. Godrej Consumer Products and Godrej Properties. Separately, Godrej Enterprises Group (mouth) comprises Godrej & Boyce and its affiliates. Nirika HolkerManaging Director.

Godrej Group officially Split An agreement was signed between the two units late last month to restructure their shareholdings in the conglomerate that makes everything from soap to appliances to homes. The demerger will create two large companies: Godrej Enterprises and Godrej Industries. Each group will manage its group’s brands independently and is free to change them at will, but neither group is obliged to change its brand names, people close to the matter said.

“In case of shared undertakings where both groups are allowed to operate in the same sector, such as health services, hospitals, education and hospitality, each group will have to make a distinction between ‘GEG’ and ‘GIG’,” said an official aware of the plans. another The Godrej companies are setting up new teams and working out detailed plans to share a common mother brand, Godrej, the people said.

Formal Business division,both Family Group Entering the brand, Non-competition agreements Adoption, use, Ownership They also signed registration of the Godrej brand and other non-compete agreements. Neither GIG nor GEG responded to ET’s requests for comment. The Godrej brand will continue to be shared and each group will file trademark registrations in their own classes to protect their current and future operations.

Each Group will have the exclusive right to use the Godrej brand in perpetuity for its business (existing and future), to the exclusion of the other Group, and the registration and use of such brand by either Group in the business of the other Group will be subject to non-competition clauses.

“For Godrej, this is not complicated as both the groups have had separate operations for some time and operate in completely different segments. Hence, this demerger is primarily an ownership entanglement and not a management separation,” said Santosh Desai, social commentator and chief executive officer, Future Brands, adding that Godrej’s brand demerger is less complicated than groups like Reliance in the past. “It is the same family demerger and five years is a long time to build a brand if you want to compete in similar segments in future.”

The parties have entered into a brand and non-compete agreement to ensure that existing businesses conducted by the family groups and those that are strategically important to them are protected and continue smoothly and that there is no confusion among consumers and dealers as to the source of the products and services. The agreement further states that the integrity of the “Godrej” brand should be maintained, recognizing that the “Godrej” mark is a well-known mark and that the trademark is owned and shared equally by both the family groups.