Google’s AI summaries are coming for the news industry.

Google’s AI summaries are coming for the news industry.

We don’t know exactly how often AI Overviews will appear in search, but early observations point to trouble for publishers.

A Press Gazette experiment found that AI Overviews appeared on nearly a quarter of top news-related Google searches, pushing down organic results. Some publishers are bracing for their Google traffic to trickle to zero. Others say it’s already happened.