Is all-in pricing good for business? Live Nation disclosure raises questions as ticket law gains momentum

Business Is all-in ticket pricing good for business? As the Ticketing Act gains momentum in Congress, Ticketmaster’s parent company, Live Nation, is emphasizing its support for the model and encouraging related discussion.

Live Nation’s all-in pricing (requiring the full price of a ticket, including fees, to be displayed up front) has only recently received media attention.Despite the timing – House of Commons on Wednesday passed it Ticket laws mentioned above – Promoters have been proponents of all-in-price for some time.

This includes the company’s commitment Had made At a White House event in June 2023. A new parliament was convened in October of the same year. grill Live Nation argued that lawmakers have not fully embraced the company’s all-in pricing. CEO Michael Rapinoe concluded the month by saying: repeat “Importance of all-in pricing method”

Now, the law is taking shape with solid support from fast-growing promoters, but does all-in pricing actually improve sales?

Of course, without the full rollout of an all-in ticket involving each company in this space, we still do not have a comprehensive answer to this question. However, as Live Nation explained, early results from the consolidation of pricing models have proven positive.

(An important side note: Ticketmaster has enabled all-in pricing by default in a few select states. Ticketing Law It’s becoming more and more common. Other states have a toggle option called “Show prices including fees.” )

According to TheTicketingBusiness, Live Nation is particularly disclosed Since we introduced all-in pricing last year, we’ve seen an 8% increase in ‘completed sales’. Rapinoe didn’t stop there, reiterating her support for “common sense policies,” and Live Nation itself calling on consumers to take pricing violations caused by “other ticketing platforms” to appropriate state level enforcement. He called on them to contact the authorities.

Despite this purported improvement in completed sales, logic and evidence suggests that “hidden” ticketing fees, which are also common in many non-music industries, actually contribute to a larger revenue pot. This suggests that there is a possibility that

Especially when executives are claiming that adjust the shape In what is another record year for Live Nation, the business is relatively well-positioned to absorb such revenue declines. But competitors will have a harder time dealing with the possible blowback.

This is not to say that Live Nation is completely free of operational obstacles. Most important is the Justice Department antitrust case that the company is reportedly monitoring. There has long been speculation surrounding this investigation, but signboard reported today that there is still a lack of a “clear timeline” for the formal conclusion of the investigation or the filing of a lawsuit.