Kuwait’s largest online classifieds platform appoints new CMO

4Sale, Kuwait’s largest online classifieds platform, has announced the appointment of Fadila El Badry as its new Chief Marketing Officer.

El Badry has previously led star-studded marketing campaigns at Vodafone Egypt, featuring the likes of Liverpool FC star Mohamed Salah and Egyptian singer and actor Amr Diab, in addition to leading the launches of Vodafone Egypt’s segmented communication platforms.

In her new role, El Badry aims to cement 4Sale’s market-leading position in Kuwait, using strategic campaigns to heighten brand awareness and reinforce the classified platform’s brand positioning and customer engagement.

On her appointment, she said, “I am delighted to join 4Sale and cannot wait to hit the ground running.”

“4Sale is a huge brand recognised and trusted in Kuwait, and I am proud to lead the team responsible for telling its story and have the opportunity to further its success.”

Tarek Sakr, 4Sale’s founder and CEO, also commented on El Badry’s new role.

“Fadila is a fantastic addition to the 4Sale team, and we are excited for our marketing efforts to flourish under her leadership,” said Sakr.

Sakr also said the company has seen incredible success this year so far, and El Badry’s appointment as CMO is a move to increase their growth in the region.

“With our marketing function under the leadership of Fadila, we anticipate the supercharging of our growth and market presence,” he said.

Over the next six months, 4Sale plans to further enhance its digital infrastructure to drive growth, with the goal of achieving two million active monthly users by the end of 2025, representing two fifths of Kuwait’s five million population.