Meridian Dealer Best Buy Furniture Sees Increase in Younger Consumers with The Help of Social Media Influencers

Furniture World News Desk on

6/26/2024

Meridian Furniture is helping traditional
brick-and-mortar furniture retailers attract a new audience of millennial and Gen Z consumers. Best Buy Furniture is
among them.

“Independent furniture stores selling Meridian have seen increased traffic with younger customers coming in to
furnish their living space with more contemporary pieces,” said Michael Rosilio, president of Meridian
Furniture. “Social media has made it possible to reach customers that otherwise might not have known about
us.”

Best Buy Furniture, located in Pennsylvania and New Jersey, is a three-store traditional brick-and-mortar chain that
features the brand, promoted through leading influencers and a strong social media presence. According to Best Buy
Furniture Chief Executive Jordan Lulu, Meridian Furniture, which offers top quality, trendy furniture with unique
designs, has been a go-to partner, especially when targeting celebrity influencers.

“Not only were the product styles what they wanted, but the price points were unbelievable,” said Lulu.
“Meridian gives us the designer looks influencers and celebrities want for half the price. We’ve done a lot of
work on influencing. We had never seen such a big increase in sales before posting on social media and running ads
on Instagram, Facebook and Google, and we do all that in-house. And it helps that Meridian has the overall
aesthetic, appeal, and packaging that young consumers love.”

Influencers well-known to the TikTok generation such as “Food God,” formerly known as Jonathan Cheban,
who made appearances on “Keeping Up With the Kardashians,” and YouTube star Jake Paul have taken to
Instagram and TikTok to share their homes being furnished by Best Buy Furniture, and Lulu has furnished homes for
free in exchange for social media posts. Part of why the 26-year-old’s marketing approach is successful is
because he’s connecting with influencers that millennials and Gen Z are interested in. So far, Best Buy
Furniture has garnered over 174,000 followers across all social media platforms, with at least one social media
influencer—Ed Bassmaster—who pranked salespeople on the floor garnering more than a million views.

“We’re shifting a lot of our attention online, to our e-commerce website. Customers can purchase Meridian
Furniture at any of the three Best Buy Furniture suburban locations, two in Pennsauken, New Jersey, and one in
Philadelphia, Pennsylvania, and we can place an order and ship something directly to California or Missouri or
Boston or any other city in the U.S. for really competitive pricing. It’s rare for manufacturers to give us
that backend system and support to be able to cater to all these customers,” said Lulu.    

About Meridian Furniture
Meridian Furniture supplies a growing roster of leading retailers and designers with upholstered furniture designs
and case goods for nearly every room in the home. With a constant flow of new products in multiple categories, in
stock and ready for delivery, the company is leading the way in trend-right goods that appeal to how consumers want
to live and shop today. For more information, visit www.meridianfurniture.com.