Oracle Hospitality partners with Choice Hotels to expand its No. 1 offering

AUSTIN, TEXAS—oracle hospitality The company announced that it has signed an agreement with Choice Hotels International to extend its AI-powered merchandising solution Oracle Nor1 to its luxury hotel portfolio and enable it to take advantage of incremental revenue opportunities. The system’s built-in applied AI allows hotels to present targeted offers through mobile apps and digital marketing channels with relevant and targeted options that increase the likelihood of conversion. This includes perks for guests while they travel, from initiating room upgrades at the time of booking, to great deals on daily breakfasts during their stay, to offering late check-outs.

“Our mission is to provide our customers with the intelligent, intuitive technology they need to operate and build lasting loyalty,” said Alex Alt, Oracle’s executive vice president and general manager. “This is consistent with the commitment Hotels has made to its franchisees and owners.” “His AI-powered insights from No1 enable hotels to customize the stay their guests want, helping each property increase revenue and improve profitability.”

Choice Hotels’ Radisson Americas brand uses Nor1 eStandby Upgrade to offer additional options based on attributes such as room view and floor level, food and beverage preferences, parking, and a myriad of other products and services that guests value. We offer pre-arrival upsell opportunities.

“At Choice Hotels, we are committed to the success of the owners and operators in our system, ensuring each has the resources and support they need for future success,” said Upscale Senior Vice President. and General Manager Indi Adenau said. At Choice Hotels. “Nor1 fits perfectly into this strategy by providing each hotel with the ability to provide guests with a personalized experience that increases satisfaction and loyalty, while helping increase revenue opportunities. ”

Nor1 eStandby will be available at Choice Hotels’ luxury hotels, including Radisson Blu, Radisson, Cambria, Ascend Collection and more, regardless of a franchisee or owner’s existing property management system. Integrated with digital marketing channels, you can present fully automated offers across the pre-arrival stage of a guest’s journey.