#RICE24 Solution Spotlight: Shopify Creates a Unified Commerce Platform for Merchants

Up to 60% of merchants say reducing friction between in-store and online is a top priority. To create a competitive experience, the back end of a merchant’s in-store and online business needs to be unified, ultimately creating a front-end experience that is consistent and cohesive.

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses. By streamlining and integrating operations, retailers can simplify how they manage large, cross-functional teams and various locations and channels. Additionally, retailers will have a solid backend operation that empowers them to easily and cost-effectively keep pace with industry change.

Enabling Unified Commerce

Shopify’s unified commerce platform is designed to support a number of business areas, empowering retailers to:

• Maximize team productivity and sales: The POS system is designed to streamline checkout and empower associates to sell effectively across all channels, offering endless aisle, BOPIS and buy online, return/exchange in-store. Associates also can access rich customer data, helping them boost conversions by up to 40%;
• Improve business efficiency while reducing total cost of ownership: A unified commerce platform enables retailers to consolidate the number of systems required to run their business while also improving data visibility. Retailers with up to 1,000 stores can centralize workflows to manage POS hardware, software and payments, order routing and fulfillment, and discounts and promotions. Behind the scenes, they can access a single back office that helps them save up to five hours per month on data reconciliation and analysis; and
• Build and innovate: With Shopify’s unified commerce platform, merchants are positioned to customize their POS and build bespoke solutions with UI extensions, components and AI to support their unique business needs and explore new growth opportunities. Additionally, merchants have access to hundreds of third-party apps and integrations through the Shopify App Store, so they can accelerate innovation and speed time to market.

Want to explore how unified commerce can bring your business to the next level? Retail Innovation Conference & Expo attendees will have the opportunity to chat with Shopify experts and demo the tech on June 5-6, 2024, at McCormick Place in Chicago. Register now and visit them at booth #515. Want to see what else is on the docket for #RICE24? Check out the official event hub to get more details on what to expect at this year’s show.